
Purpose built for Automotive eCommerce
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Vehicle Manufacturers
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Equips Vehicle Manufacturers to build direct relationships with their customers
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Vehicle Manufacturers win in the digital era, through engaging customer relationships
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Increased Revenue & Profits
Control over the customer experience
Faster speed to market
Customer Insights
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Specialist eCommerce technology and services, purpose built for the Automotive industry, that enable Vehicle Manufacturers to build engaging relationships with their customers
Domain experts.
Robust management team & organisation.
Our Team
The Board:
John Cooper
John is a globally recognised leader in the automotive industry, with over 30 years of experience driving transformational growth across P&A markets.
As Chairman of Autonative, he brings a wealth of strategic expertise, having led multi-billion-dollar businesses with a relentless focus on innovation and performance.
Warren is the former Sales Director of Linnworks, a leading eCommerce solutions provider. He began his career selling car parts on eBay, developing deep expertise in the automotive sector.
With a strong background in sales and eCommerce, he helps businesses scale through innovative digital solutions and strategic growth initiatives.
Warren Spokes
Callum Campbell is the co-founder of Autonative and the former CEO of Linnworks, which he led through to acquisition. He spends time investing in early stage technology startups, with a particular interest in the application of AI to eCommerce operations
Callum Campbell
Leadership:
Rebecca is a dynamic leader with a sharp focus on business and operational excellence. With over 20 years of experience driving technology and digital transformation, and four years specialising in automotive, she delivers real impact where it matters most.
As Managing Director of Autonative, Rebecca turns vision into reality, leading with a results-driven approach that fuels growth and innovation. Her leadership ensures Autonative stays ahead of the curve, delivering smarter solutions and stronger performance for its customers.
Rebecca Smart
David is a results-driven international sales leader with over a decade of experience driving growth and innovation across eCommerce, Amazon, Retail, and Distribution.
With a proven track record of turning ambitious goals into tangible results, David’s strong focus on operational excellence and strategic execution ensures Autonative remains at the forefront of eCommerce innovation and performance.
Dave Jones
Harry is a technical expert with eight years of experience in automotive eCommerce. He specialises in automation and efficiency, designing systems that make online purchasing smoother, operations simpler, and costs lower.
At Autonative, Harry ensures everything works seamlessly—from platforms and inventory to customer journeys—helping to create a more connected and hassle-free experience for both VM’s and their customers
Harry Reece
Paul is an experienced finance leader with 20 years in senior roles across automotive, eCommerce, and logistics. He has a strong track record of improving financial performance and operational efficiency.
As Head of Finance & Logistics at Autonative, Paul ensures the company has the financial strategies and processes in place to support effective decision-making and growth. In logistics, he focuses on building scalable, efficient operations aligned to the needs of our clients
Paul Chambers

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Domain experts, tailored services and differentiated technology; refined to operate at scale and comfortably grow with you
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Managing Europe’s leading P&A eCommerce Proposition. Proven to be commercial drivers in complex environments
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Managing down your risk so that we win together